Our story
It started with a charity ride and a bin of discarded bike parts. It grew into Awards Worth Winning. Here is how ReGeared got here.
A clock, then a podium.
In 2010, Rachel Spire, a furniture designer and artisan, and Lauren Lay, a business manager, rolled out ReGeared. Both were mountain bikers and adventure racers raising funds for Leukemia and Lymphoma rides, and both loved the culture around the events. At a bike shop one day, Rachel watched old chains and gears go in the trash, the same week she saw a furniture maker tossing good scrap lumber. A light went on.
Their first product was a clock built from discarded wood and bike parts. Then they made a batch of race awards, by hand, for Terra Firma Racing. The racers loved them, other promoters called, and ReGeared was suddenly in the custom award business.
Beer for bike parts.
They bought a laser engraver and, in 2016, leased a production building in Dallas. Dumpster diving could not keep up, so they started a recycling program with local shops and traded beer for bike parts. The beer trade led to a whole new product, tap handles for the booming craft-brew scene. Beer and bikes, it turned out, share a lot of the same people.
State-of-the-art Mimaki printers and lasers pushed the quality higher, and the award designs took off. NICA, the National MS Society and the American Heart Association all came calling. They wanted Awards Worth Winning.
- Handmade in the USA from reclaimed parts
- Every custom order gets a designed proof before anything is made
- Tons of drivetrain parts kept out of landfills every year
New hands, same promise.
In 2021, ReGeared brought Resource Revival, Graham Bergh's original Portland workshop, onboard to widen the line of recycled awards and gifts. Then the pandemic hit the outdoor world hard. Demand swung, and a leaner ReGeared struggled to keep up the customer care it was built on.
A longtime race-promoter customer connected ReGeared with PlanIT Print Works. The products fit, the culture fit, the capacity fit. Kevin Chandler, PlanIT's owner, has spent three-plus decades in cycling and the outdoors: NICA coach, founder of a SoCal NICA team, dad to two high-school racers, and a rider across mountain, road, gravel and cyclocross. He and Lauren Lay took on ReGeared's production and marketing, with Lauren still leading customer and production support. ReGeared has been reborn, and the awards are still Worth Winning. Ride on.
The Resource Revival legacy
Where this all began, the brand many of our longtime customers still know us by.